Product Marketing Manager, Veterinary Software – IDEXX – Hoofddorp

We are seeking a motivated and detail-oriented Product Marketing Manager to join our dynamic Marketing and Learning team. As a Product Marketing Manager, you will play a crucial role in driving the success of our products portfolio and partners ecosystem growth by supporting the development and execution of strategic product marketing initiatives.

Your responsibilities will include conducting market research, creating compelling product messaging, managing product launches, and supporting adoption growth. You will collaborate closely with cross-functional teams, including product management, account management, customer success and customer support, to ensure our products effectively meet market needs and achieve business objectives

In this role, you will manage..

Product launches and growth-

Coordinate and execute product launch activities, ensuring all marketing and promotional materials are ready and aligned with the product objectives.

Develop and maintain a launch calendar to track and communicate key milestones and deliverables.

Support the planning, execution, and optimization of multi-channel marketing campaigns to drive product awareness and adoption.

Monitor campaign performance metrics, such as engagement rates, conversion rates, and ROI, and provide insights for continuous improvement.

Partner management –

Partner relations management, including communication and information support of existing partner relationships and management of incoming partnership requests.

Conduct market research for partnership development and growth.

Market research and customer engagement-

Conduct comprehensive market research to identify customer needs, preferences, and trends.

Collect and interpret data to inform marketing strategies and identify opportunities for market expansion.

Support recruitment customers to conduct all kinds of user research: interviews, surveys, feedback sessions.

Support customer advocacy initiatives by identifying and developing case studies, testimonials, and success stories to showcase the value of our products; community management

Product positioning and messaging –

Develop and maintain a deep understanding of our products, including adjacent products from IDEXX portfolio.

Why IDEXX?

We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you?

We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let’s pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.

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