Hoofddorp
jobid=A.0.049
Global Brand Communication and Activation Manager
- Netherlands
- Hybrid
- Permanent Full-Time
- Posted: 4 Mar 2025
About the job
Are you the entrepreneurial communication & activation manager who would like to work in our Global Specialized Nutrition Unit within a fast-paced environment with lots of growth opportunities? In this challenging role, you will be defining and executing the consumer and Healthcare Professionals (HCP) content along their respective journey in order to deliver sustainable growth for Aptamil.
You will be responsible for creating global brand campaigns along with activation guidelines and developing playbooks to ensure the brand communication strategy lands successfully in each market. You will be part of the team who defines new ways of connecting to today’s and tomorrow’s parents and re-defining our consumer engagement model. Ready for this challenge? Apply today!
Our Specialized Nutrition Unit has been growing with our key categories and brands. As Danone’s biggest brand, Aptamil plays across multiple categories addressing key consumer needs in the core milks space serving both parents and baby’s needs. Our ambition with Aptamil is to win parents’ hearts and minds and be recognized as a true feeding partner for parents by both consumers and HCP worldwide.
- You will be developing consumer-driven & competitive messaging to fuel strong communication briefs for different markets.
- You will help design and execute global brand campaigns and manage the agency to create the contents to support key brand initiatives and innovations, both in close collaboration with other global functions and local teams.
- You will ensure the content & activations for both consumers and Healthcare Professionals are in line with the Global Brand Communication platform & Brand guidelines.
- You will be leading content development along the consumer journey and supporting local teams to ensure excellence in execution with guidance on activation and consumer engagement.
About you
In order to be successful in the role, you really understand the consumer journey in depth and have a passion for content. Your can-do attitude and agile approach will be critical to drive the brand’s positioning and execution. You enjoy working with external agencies and thrive in collaboration with internal stakeholders of the cross-functional team.
Next to this you also have:
- 2 to 5 years of brand management experience, preferably in both global and local roles
- Experience developing content and communication assets
- Excellent presentation and communication skills to all levels of seniority in a Matrix organization
- Experience in HCP Communication is a plus
- Fluency in English
About Danone
Working at Danone is a unique experience. It’s fast-paced and complex and, at times, it can get a little challenging. But it’s packed with opportunities to learn and grow working with some of the best-known brands in the world, like Evian, Alpro, Nutricia, Activia, and Nutrilon. Bring your unique perspective, ambitions, and entrepreneurial ideas to the table – the impact you could make might just surprise you. One Planet. One Health – BY YOU.
We’re proud to be a B-Corp certified company. That means we meet the highest verified standards of social and environmental performance, transparency, and accountability in everything we do. We’re committed to building a diverse and inclusive team. As an Equal Opportunities Employer, we base our hiring decisions on merit, job requirements, and business needs.
* all applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
We Offer
It’s an exciting time to join Danone. And the best part? You’ll be supported to grow an impactful career that you can be proud of. Together, we’ll build a healthier world. All Danoners receive a complete package of benefits. This includes a competitive salary and yearly bonus, a premium free pension, and great discounts on health insurance and Danone products. We understand the importance of flexibility and offer 30 days of annual leave (with the opportunity to purchase more).
What’s next?
It’s simple – hit the “apply” button. In order to comply with GDPR, we can’t process your personal data without your given consent, so please apply directly via this website. Good luck! We can’t wait to meet you.
Need more information?Please contact me, Esther Vermeer, Talent Manager Sales & Marketing via esther.vermeer@danone.com.
Job details
Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition.
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